Voice search is very new. Alexa, Siri, and Cortona are everywhere. People speak a word or two to get what they want.
The landscape is changing. So should your marketing strategy.
Marketers are already looking for ways to integrate this novelty into their campaigns. How can you adapt to this new technology?
It’s not complicated. Understanding a few things will help you as you do digital marketing for a company in Adelaide.
It’s all about the local guy:
Many voice searches are about a local business. Customers will prefer to buy from a store near them. They would like to see and feel the product.
Get your business listed in GMB. It will help local people find you. It is the first step when you do digital marketing in Adelaide.
Be aware of dialects, accents, and variants:
Even within a country or a state, dialects could vary. Written language is uniform. But different regions have different accents. Keep this in mind. Optimize to include different accents and variants. The voice assistant will fetch your site when you do that.
Also, be aware of the speech patterns. People from different regions could use a variety of sentence constructions. There will be idioms specific to a region. Keep these things in mind before you do local SEO in Australia.
Write for the local community:
Many people do voice searches for nearby stores. It makes sense that you should create local content. If you have blog posts and articles that discuss local trends, it’s a big plus. It makes the job easier for the voice assistant to fetch your site. Content for a local community naturally will have a lot of local keywords. So focus on creating content aimed at the local population. It could be any city. Local SEO for Australia involves creating local content for each city.
Use everyday language
When we write, we tend to use posh words. That’s not how we speak. When we talk with our friends, we use simple words. These words are in common use. Do the same here. When you do keyword research, you should look for words with short syllables.
Use long-tail keywords
When you do keyword research for voice search, forget about SEO. Voice searches work differently.
For traditional SEO, you’d focus on specific keywords. But here, you have to look for long-tail keywords. Don’t look for keywords at all.
What will your audience say to the voice assistant to get what they want? Usually, it will be questions that will be somewhat longer. These are the questions you should include as keywords. For example, a customer will say, “Alexa, who has the best pizzas in Halifax Street?”
So, think of the possible ways a question will direct visitors to your site.
Hunt for questions
For keywords, you look for questions. But where will you find your questions?
Here is a clever way to do that. Find user queries. Now work backward. What was their thought process before they made a query? What questions led them to type this query.
Also, try to think of variations for the same questions. It will make you more visible.
Listen to everyday conversations. Observe and analyze. What questions led people to make purchases?
And, don’t forget these four questions: “who”, “what”, “where”, and “how”. Most queries start with these words.
Get better at identifying ways in which people look for solutions. Try to get into their thought process. Look for sentence constructions. That’s voice search optimization for you.
These tips should help you in digital marketing for your business in Adelaide.