Importance of Technology in Business

The recent surge in online businesses is a direct result of recent economic pressures on individuals and families. As corporations tighten their belt more workers are discovering the reality of unemployment, underemployment, or redeployment. Additionally, severe adjustments in the financial market have beaten down the value of retirement accounts. The search for alternatives ways to build financial security has led many to consider a home based business built upon internet technology.

Internet technology is currently accessible by more than 1.2 billion people world wide, each using the internet as a fundamental part of their daily life - as examples: for education, entertainment, commerce, and personal management. The search for the right information and the right products begins with the internet. Internet marketing aims at presenting the right product to the right people at the right time, thereby setting up a potential client/supplier relationship. The proper use of technology is essential in the early stages of this relationship.

A successful business owner masters the technology that is most relevant to the business. For internet marketing, it is the technology of the internet that must be mastered. But one must be a student of the technology before achieving mastery of the technology.

The elements of being an effective student are:

Attitude: the mindset in which the task is approached. This has more impact on success versus failure than any other single element. Get this right, and your challenge is mostly...

Discipline: regular study and consistent focus. A walk through Barnes & Noble reveals an amazing array of attractions in many genre. But when you are on a mission to build a home business, these become distractions. Ask yourself: "What books do I spend my discretionary time with?"

Curriculum: the plan for mastering internet technology. Among the many paths to learn about internet technology, an entrepreneur must select the path that meets the needs of the business. Start by defining each element of the business and the technology that will provide that element. Then identify the most relevant learning materials for that technology. Finally, establish a curriculum and a study/practice regimen.

Application: the most potent method of learning. An effective business owner implements the technology and the processes needed for the business.

Evaluation: measuring and evaluating results. The first instantiation of technology - a website, a lead-capture page, a video - will likely not be the best. The most successful internet marketers constantly measure and evaluate the processes they implement within their business. Low-yielding processes are improved or replaced. High-yielding processes are replicated.

Improvement: continual evolution and tuning. On-going measurement and evaluation leads to improvement and a better business with less cost and less time. The goal is to constantly improve profit margin and ROI.

Mentor and Master Mind: a business mentor and a group of like-minded supporters. A business owner learns from a mentor's mistakes or learns from his own - it is his choice. He can also travel with a master-mind group that has the same objectives combined with burning desire to succeed, or he can walk the path alone - again, it is his choice.

These simple steps can lead to mastery of the technology upon which an internet business is built. Is it critical that a business owner becomes a master of the technology that leads to success.

Blue ray technology simply known as blue ray disk (BD) is a next generation computer storage technology that is applied to the optical disk. To explain the blue ray technology one must first understand how it was created. BD was created jointly by the leading players in the field of electronics, computers and media from over 180 companies that formed the Blue Ray Disk association (BDA) the likes of Apple, Hitachi Dell and HP, Samsung electronics, LG Electronics, Sun Microsystems, Walt Disney Pictures and Warner Bros. Entertainment to name but a few.

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This format of recording equipment was created out of the need to enable the high resolution or quality that lacked in other mediums of storage when recording data and information. It was thus created to hold more data up to 5 times as much as traditional DVDs and CDs that is it can hold up to 25 GB of data at any one time on a single layer disk and double that on a double layered disk!

The name 'blue ray' is derived from its use of the blue laser ray in encoding data being different to the red laser ray that is used by all the other recording mediums. Since the blue ray is of a shorter wave length than the red it is able to fit more data into the same amount of disk space thus maximizing the disk space better than red laser ray. One has to appreciate the wonders of modern technology to be able to appreciate the flexibility of BD technology. The flexibility of BD technology is so great that it can be made compatible to all the other existing technologies by means of a compatible optical pickup unit.

Although the discovery and development phase of the blue ray technology has been completed, research is still going on to come up with ways of improving the existing technology and also to stretch its applicability and compatibility with the other technologies. The factor that explains the blue ray technology advantage to consumers and end users who have blue ray compatible equipment is they don't have to keep switching to DVD compliant players as BD players can play the regular DVD's and CD's just as well. Development of technical support for BD has been carried out hand in hand with the development of the storage media themselves which has worked to facilitate introduction of the product in the consumer market place.

Blue Ray technology has revolutionized the media industry and the communication capabilities of the world at large. The film and movie makers have adopted this technology with a lot of gusto applying as the standard technology for production. Their action best explains the blue ray technology and its impact on modern communication. Other fundamental uses for blue ray have been in medical diagnostics where it has been used to provide clarity and high definition results for such equipment as brain scans. It has also been used in micro projectors and other scanning equipment used in environmental monitoring.