The Need To Immediately Arrest The Technological SkillsUniversities are gradually evolving and moving from the purely traditional system to the modern technological induced system. The rate of this technology driven state of universities globally is unprecedented. This makes it imperative for new entrants who are not abreast with information and communication technology (I.C.T.) skills to catch up at relatively short times. Thus, an immediate orientation course in I.C.T. targeted at developing the competencies of students in coping with the technologically charged university environment must be a prerogative of universities. This would aid in boosting teaching and learning activities at the universities while maximizing the expected behavioral change in learners after their education at the university.
The course activities at the universities today are streamlined in technology. For instance, the teaching and learning materials are now in electronic formats. These e-resources must be downloaded by students from specific websites given by the lecturer.
Sometimes, some lecturers hold virtual classes online with their students due to geographical constraints due to emergency workshops, conferences, and meetings. In addition, numerous assignments require that students carry out extensive research using online databases. These assignments are mostly to be submitted electronically to the electronic mailing address of the lecturer or uploaded on a virtual platform created by the lecturer or institution. Thus, if a student is deficient in I.C.T. skills, how can s/he cope with this technologically induced university environment?
Some may bicker that students at the Senior High school level were required to take lessons in I.C.T. to cushion them for the tertiary education steeped in technology. True this may be, the majority of the students at the High school level were not privileged to have had this opportunity due to many challenges. This may be as a result of the lack of technological accouterments as well as qualified instructor in the field to better handle the instruction delivery. These pool of students at most local communities and some urban centers are thus, highly deficient in technology. When they find their way to the universities, they meet an entirely unfriendly environment full of technology which they must speedily get abreast with all by themselves. Fast learners are able to learn these I.C.T. skills quickly from friends who were privileged to technological training while slow and shy students' ends up throwing in the towel to university education.
Others experience the first attack of unfair grading as the primary by-product of their deficiency in technological skills. Sadly, these 'snail-to-technology' students are objects of ridicule by their colleagues and some lecturers who are technology-privileged. This is much experienced when group assignment and presentations are to be carried out on virtual platforms. Demoralized students usually fall prey to absenteeism to lectures that are solely technology grounded. This gap that exists between students who are able in technology and those who are deficient must be bridged.
An immediate remedy would be the organization of I.C.T. lessons tailored to meet the requirements and expectations of students at the university. This short course or orientation must be carried out in the very first week of student's admittance to the university. It can even be scheduled as part of the orientation sessions usually promulgated at virtually all universities globally. This training aimed at endowing new entrants with basic skills in I.C.T. would help them to be able to cope and succeed in their newly found technologically induced environment.
Tertiary institutions must make it a priority to organize this I.C.T. lessons since the traditional face of universities is being fast transformed into technology-induced condition. This great feat would aid in beefing up academic work at the universities while arresting the ill of truancy on the part of students due to lack of technological skills.
With this drastic rise in beacon technology, companies are investing in this technology to generate greater revenues. Here I have given a brief detail about how retail industry is utilizing and availing benefits of beacon technology.
The rapidly growing e-Commerce industry has resulted in the decrease of footfall and in-store sales for both the small-time retailers and big brands. In-stores have understood that they have to mimic e-commerce in the areas of personalized offers and shopping experiences.
Thus, Retail is a critical area where beacons are expected to bring huge impact - from proximity marketing to contactless payments to in-store analytics. 85% of the retail industry is expected to leverage beacon technology by the end of the year 2016. Beacons may seem like hype today, but let's have a glance at few of its revolutionary aspects.
Beacons send location awareness alerts, updates on merchandise/products, and promotional notifications to tempt a passerby to enter the store. It can also be used to analyse customers who walk past the store and their visit duration. This analysis will help in making strategic decisions on product display.
Beacons use in-store navigation and provide real-world analytics like:
The areas and items a customer likes to explore
Where a customer spent most of her/his time
What and when s/he makes a purchase
Most in-store rushed locations
In-store deserted locations
Busiest days of the store
Number of people who walk into their store per day
These data provides insight into customer behavior and store performance. This analysis will help the retailers to organize their products, prices and place their products in strategic locations on strategic days and time. By knowing the repeated visitors to the store, retailers can reward those customers with loyalty benefits for their purchase.
Beacon makes a customer's in-store journey personalized and unique. It fetches data from the wish list of a customer and notifies him when he comes across that particular product. It also recommends products based on price, quality, and offers to provide better in-store experience.
The customers who have already set up their payment information through their smartphone can use a connected beacon and complete their purchase by processing their payment (a.k.a contactless payment) without waiting in long queues. When a payment is done, the stock will be automatically updated.